AsiturFocus

After gaining approval to develop this new Observatory, we began by working on their corporate identity. The approach was to transmit in a simple detail, the core principles of ‘Study, Innovation and Solution’. To achieve this, we designed a feature in the logo typeface, linking the two characters where the words, Asitur and Focus, meet. The purpose of this is to represent the great force behind the company’s mission, their commitment to the public and their industry and to symbolise their dedication to providing innovative solutions. 

We created a symbol that would represent in an elegant and at the same time very simple way, the mission of AsiturFocus: to study, research and find solutions.

We developed our own videography and art direction for the interviews that were carried out with people of note within the insurance sector. This provided a great amount of awareness across our communication channels.