After gaining approval to develop this new Observatory, we began by working on their corporate identity. The approach was to transmit in a simple detail, the core principles of ‘Study, Innovation and Solution’. To achieve this, we designed a feature in the logo typeface, linking the two characters where the words, Asitur and Focus, meet. The purpose of this is to represent the great force behind the company’s mission, their commitment to the public and their industry and to symbolise their dedication to providing innovative solutions.
We created a symbol that would represent in an elegant and at the same time very simple way, the mission of AsiturFocus: to study, research and find solutions.
After the Brand Guidelines and Identity, we moved on to digital work to shape our platform to their primary medium; the website. We designed a practical website, focusing on the main areas of News, Interviews, Market Studies and Data. The idea of an impactful visual-first approach was to help users quickly and easily navigate the site and access the most sought after content.
We developed our own videography and art direction for the interviews that were carried out with people of note within the insurance sector. This provided a great amount of awareness across our communication channels.