Giunti Psychometrics approached us seeking solutions to maintain coherence with its brand across all their offices worldwide. Ultimately, they required a plan and solution to maintaining a strong global brand.
Following a proper audit of the brand, products, and services they offer, we developed a feel for the scope of the project in its entirety. At which point we put a plan into place, crafting a unique and custom ‘Brand Centre’ for Giunti Psychometrics.
The tasks of the project involved redefining their brand guidelines, standardising the brand assets and compiling everything together onto a new and well-organised ‘Brand Centre’ based on the cloud. Here, every single member of the marketing team can access, download, consult and communicate with the Brand Custodian in order to keep the brand consistent throughout all marketing campaigns and social media communications.