Giunti Psychometrics

Crafting a custom Brand Center

Giunti Psychometrics is a multinational organisation within the Psychological industry. For over two decades they have been developing scientific and well-thought out products to evaluate several types of disorders in 3 main areas: healthcare, organisations and education. AWAKE studio partnered with their team, to rethink and redesign all Brand Assets, providing a Cloud-based solution and proper Brand Management across all branches

What we did

Brand Center
Branding
Guidelines
Layout

Type

Healthcare

Giunti Psychometrics approached us seeking solutions to maintain coherence with its brand across all their offices worldwide. Ultimately, they required a plan and solution to maintaining a strong global brand.

Following a proper audit of the brand, products, and services they offer, we developed a feel for the scope of the project in its entirety. At which point we put a plan into place, crafting a unique and custom ‘Brand Centre’ for Giunti Psychometrics.

The tasks of the project involved redefining their brand guidelines, standardising the brand assets and compiling everything together onto a new and well-organised ‘Brand Centre’ based on the cloud. Here, every single member of the marketing team can access, download, consult and communicate with the Brand Custodian in order to keep the brand consistent throughout all marketing campaigns and social media communications.