We visualised this journey in the form of a small topographic map made up of four lines. These lines represent the four core areas on which Hike’s working method is based; Mind, Emotions, Purpose and Body. Each client is unique, as is his own personal journey. So we chose to represent this diversity using the development of a dynamic logo, creating thousands of topographic shapes.
We developed an entirely new visual landscape that aligns with the holistic concept of the “inner journey”. This was represented through the use of a more intimate and relatable style of corporate images, while including a sense of adventure, and also in designing the iconography with the use of fine lines, which supports the delicacy and detail of this concept.