Hike

A New Path for Consultancy

Hike is a consultancy firm that specialises in providing solutions for individuals, teams and organisations. Their methods are unique in that they are based on the personal journey of transformation, harnessing and enhancing certain skills to be able to better navigate the complexities of an interconnected world. This concept of a unique personal journey, that we are all at some point along, whether as individuals or as a team, is where the idea for the brand name and identity came about.

What we did

Branding
Iconography
Layout
Naming
Strategy
Web

Type

Consultancy

We visualised this journey in the form of a small topographic map made up of four lines. These lines represent the four core areas on which Hike’s working method is based; Mind, Emotions, Purpose and Body. Each client is unique, as is his own personal journey. So we chose to represent this diversity using the development of a dynamic logo, creating thousands of topographic shapes.

We developed an entirely new visual landscape that aligns with the holistic concept of the “inner journey”. This was represented through the use of a more intimate and relatable style of corporate images, while including a sense of adventure, and also in designing the iconography with the use of fine lines, which supports the delicacy and detail of this concept.