Huerta Viva!

Complete redesign for a brand with a different attitude

Agrodolores, an established agricultural company within the region of Murcia, trusted us with the launch of their new brand. It needed a brand name and a brand identity that matched perfectly with its philosophy; “The flavour of tradition and the freshness of Murcian Agriculture”.

What we did

Branding
Naming
Packaging
Photography
Strategy

Type

Retail

"The relationship between the company, the Murcian land and their traditions, combined with the quality of their products, inspired us to create a unique name that defined the business and more importantly, connected with their audience: Huerta Viva!"

Borja Albaladejo

Naturally Imperfect

During the design process, the main goal was to create a fresh and vibrant visual identity, rooted in the core value of the business; the quality of their products. Every element that gravitates around “Huerta Viva!” is natural, fresh and made with care, and the visual components of the brand should also reflect those values. That was our reasoning for creating the ad hoc typography – we were not striving for perfection. Just like with their vegetables and products, each character looks organic in its shape – imperfect and unique.

Gourmet

The “gourmet” product category required a distinct element. To ensure that consumers could easily relate the gourmet category to Huerta Viva!, we kept a coherent visual language with the overarching brand, but developed a new colour system to signify a unique, premium personality to the gourmet range.