In a market full of competitors, the name of your brand is one of the most important keys that will differentiate you from the rest.
For that reason, we made a specific name-creation process where, after undertaking a workshop with the client, we measured all the different options with a strategic and objective filter, which allowed us to evaluate the best options for the new brand.
The sea in which these brands swim is inundated with big fish. So this challenged us to find a unique, differentiating element while giving something valuable and consistent that the competition are not yet providing to users.
"Surprise and differenciation have far more impact than noise does."Seth Godin