Alberta is fully committed to the community and families. We focus on this idea by representing the concept of protecting your “circle”; your loved ones and family, using the visual of the red circle which is part of the current logo. Based on that element, we structured the new layout, using the circle as an icon and reference point.
In terms of typefaces, we strongly believed it was time to carry-out a proper change and start using modern typefaces that bring the correct balance between familiar yet bold communication with that modern touch to better connect with our new audiences.